PROPER FITNESS - NO FLUFF, NO FADS, NO LIES, NO MERCY!!!

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Bench Press

Everybody loves a bench right? Many young gentlemen out there seem to be under the impression that there is a direct correlation between work done on the bench press (amount of weight x number of reps x amount of noise made performing it) and attractiveness of the women they can pull (size of breasts - intelligence x ratio of glute muscle to hip width). Without getting into whether or not this is true or ludicrous, we simply printed the words bench press on a t shirt.

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Everybody Hurts. Sometimes.

When the day is long and the night, the night is yours alone, When you're sure you've had enough of this life, well hang on Don't let yourself go, 'cause everybody cries and everybody hurts sometimes Well, everybody hurts sometimes, Everybody cries. And everybody hurts sometimes And everybody hurts sometimes. So, hold on, hold on Hold on, hold on, hold on, hold on, hold on, hold on Everybody hurts. You are not alone

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Hypertrophy T Shirt

I don't think anyone is going to buy this one.

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Athlete

This is a new, state of the art, LIGHTWEIGHT 'Athlete' Hoodie! Scientific advancements have made it weigh less than a hoodie, and without a hood, so, realistically, its.. more like.. a tshirt.

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BuSinEsS

We mean business. Now you can too. Really. We even put it on a shirt to make it obvious for people.

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Anatomy 101 - the clavicle

Pay homage to your clavicle with this silly t shirt. According to Wikipedia "In human anatomy, the clavicle or collar bone is a flat bone of short length that serves as a strut between the scapula and the sternum. It is the only long bone in body that lies horizontally." ...where would you be without yours?

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Anchorman Tribute

Nothing need be said. Unless you can spot the mis-quote which incidentally was not an accident.

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Eccentrically Loaded

For knowledgeable and humorous gym folk, the eccentrically loaded t shirt will signify you are the height of fashion, you know your body and your ready to explode into concentric action. Buy it now to be the trend setter in your village.

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I'm with fatty

Please use this shirt with care. We don't want to offend anyone. Only wear it around well humoured folk and do not use it for bullying purposes. We have much more suitable shirts for that, email us direct for details.

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Frequent Swinger

Our survey found that over 3 people out of 10 found this at least mildly amusing. If that's good enough reason for you, then join the KB t shirt brigade and get yourself one of these to train in.

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Progressive Overload

Never forget what it's all about. Progressive overload is the key to getting stronger. Consistently, methodically adding reps, adding weight or adding difficulty to your training is the key to getting stronger and More-Athletic. Treat yourself to the t shirt so you don't forget to do more work each time you train.

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GET MORE-ATHLETIC

This shirt encourages people to get More-Athletic. It looks good.

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Lift Me!

Most people don't seem to realise what fitness is all about. They waste time on dodgy techniques and ineffective methods. This t-shirt will remind them that the most important thing is to pick up heavy stuff.

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Heavy

This shirt is black and has a picture of a Barbell with the word "HEAVY" written on it. We've also crudely plastered a huge logo on the back. Ideally it is to be worn by the fitness enthusiast with a keen eye on fashion and the ability to lift up heavy things. Otherwise it will look a bit silly.

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More-Athletic Classic

Step 1 - Take plain t shirt Step 2 - Crudely plaster logo on the front Step 3 - Write persuasive sales copy Step 4 - Sit back and wait for sales to roll in.

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Learn More to Lift More

We don't expect anybody to buy this one. It's just a sneaky reminder that fitness isn't a did or didn't kind of thing - it's about quality. The more you know, the more you will be able to do - assuming you actually apply your knowledge.

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I heart Kettlebells

If you love training with kettlebells or just pretending that you do, then what better t shirt is there for you? And don't worry, as always we've crudely plastered a More-Athletic Magazine logo on the back. It says buy now, but you can't, but you will be able to buy one soon.

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I heart Barbells

What do you love? A shirt for the keen barbell enthusiast. Our most popular t shirt to date. We can't tell you how many we've shifted, but let's just say it's more than 9. Impressed? Thought so, join the proud owners of this t shirt and get yourself one to wear to the discotheque.

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This is how I roll

If your keen on training the anterior chain then invest in this quality garment to tell the world all about it. You will look very smart and you will be helping us to promote proper fitness & fight obesity by wearing it.

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MONSTER (in training).

I wanna make a monster! - Charlie Weingroff. (this guys a proper expert & a monster). Some wanna train for this and that, others just wanna turn themselves into a monster. If that's you, warn your loved ones by wearing this costume.

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Lift Angry - Be Happy

Life is too short to allow yourself to be stressed and angry for extended periods of time. It's not a state our bodies evolved function optimally in. Do yourself a favour and get your anger out in the gym, then chill for the rest of the day.

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Not Very Fast

It's funny because it's deceptive. Unless you are fast.. then you're just lying to everybody, and the tshirt is innocent.

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Six Pack (Coming Soon)

For the optimist who wants to show off before doing the work!

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I love guns

At the end of the day, health and performance aside, there's nothing like building your guns. After all, there is only one way to impress a classy lady.....

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Wish I were Strong

We don't advise tearing this shirt to prove how strong you are. Unless you intend to purchase a replacement. Then we fully advise and encourage you to.

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Exercise Cycle

A little fitness philosophy on a t shirt. Fitness is not just about the gym, and it's not short term. For success, you need to think long term, you need to train smart, you decent recovery strategies and you may need this t shirt.

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I heart Speed

The kind that helps you run. Not the kind that helps you convulse on the floor of a dimly lit and strange smelling nightclub. This is for those who like to train for speed.

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You Sit, I L-Sit

If you like to L-Sit and you like to tell people about it, this is the t shirt for you. If you wear it and look cool, less athletic people may see this and be inspired to become More-Athletic. Thus you are helping our campaign to save the world by promoting proper fitness.

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I, Barbell

Do you barbell? If you don't, please don't buy this t shirt. If you do, you should buy this t shirt if you like it. Although it kinda looks a little bit like the logo from that Will Smith film, it doesn't really make any sense. But we made it anyway because we want to and because we decided to make barbell a verb.

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Doing it wrong

Most people inside most gymnasiums, sadly, are doing it wrong. We hope to change this. You can help by wearing this t shirt while doing it right, thus helping people realise that they are doing it wrong.

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Adapt!

Fitness is about adaptation. So is this t shirt. If you love making your body adapt to the stressors you put on it, you may enjoy this t-shirt.

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Achieved Fitness

If you like to think you are in good shape, that you have "achieved fitness" and you have a bit of an ego, you may wish to promote yourself with this garment.

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